BSB40820 Certificate IV in Marketing and Communication

Qualification: BSB40820 Certificate IV in Marketing and Communication
Duration: 12 months

Enrol now

BSB40820 Certificate IV in Marketing and Communication

Duration: 12 - 18 months

Enrol now

Kickstart your marketing and communications career with a nationally recognised Certificate IV.

Learn the fundamentals of marketing communication concepts and practices in business with this Cert. IV in Marketing and Communication (BSB40820). This nationally recognised marketing qualification is designed to help you develop in-demand marketing and communications skills that are highly sought after by Australian and global employers.

Learn how to coordinate marketing activities, analyse consumer behaviour, carry out market research, create digital content, present ideas and research, develop social media strategies and more. You will also improve your overall skills in writing and critical thinking. This online course will equip you with the knowledge and skills to assist you to seek employment in a marketing and communication field, upskill or seek a career change. Enjoy the flexibility of online study at your own pace. Enrol to study marketing and communications online. Earn your Certificate IV with Swinburne Open Education.

Course code: BSB40820

Delivery mode: Online

Course duration: 12 months

Qualification: Certificate IV

Nationally recognised: Yes

Awarded by: Swinburne University of Technology

- Online quizzes, including multiple choice and short answer questions
- Portfolio of evidence, written reports & case studies
- Video and audio role plays and demonstrations.

You will learn:

  • Digital marketing and social media platforms

  • Production of digital content, social media campaigns, blog articles and other marketing collateral ​

  • Consumer behaviour analysis and stakeholder management​

  • Research, data analysis and presentation

  • Development and implementation​ of strategies

  • Critical thinking and problem solving​.

Career options include:

  • Marketing and communications officer​/coordinator

  • Digital marketing assistant/coordinator

  • Advertising account coordinator

  • Market research assistant

  • Junior marketing analyst​.

Start your marketing & communication career

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88.4% Student Satisfaction

Percentage of course graduates who were satisfied with the training.

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67.8% Improved Their Career

Percentage of course graduates that started or expanded a business, landed on a new job, skilled up for a promotion or pay rise.

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$57,800 Salary

The middle of the range salary earned by course graduates starting their first full-time job after graduating.

Source: Statistics (accessed on 8 February 2022) from

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Study online with our world-class learning platform

  • Designed and delivered online so you can learn anywhere, anytime

  • Study on any device - desktop, tablet or mobile

  • Learn through regular trainer-lead online sessions and native content

  • Engage with your learning community through online forums and messages

Once you have enrolled in this course, you can access our online platform and start with the first module. You will need to complete a module and then the next module becomes available to you.

This course contains 13 online modules, which have been designed to cover the following units of competency, including 6 core units and 6 elective units. This course contains an introductory module.

BSBCMM411 Make presentations

This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.

BSBCRT412 Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

BSBMKG433 Undertake marketing activities

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

BSBMKG435  Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

BSBMKG439 Develop and apply knowledge of communications industry

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

BSBWRT411 Write complex documents

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

BSBCRT411 Apply critical thinking to work practices

This unit describes the skills and knowledge required to use advanced-level critical thinking skills in a workplace context. This includes using methods of analysis, synthesis and evaluation.

BSBMKG442 Conduct e-marketing communications​

This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

BSBXBD403 Analyse big data

This unit describes the skills and knowledge required to analyse transactional and non-transactional big data in order to provide insights that are used in an organisation. It involves identifying trends and relationships within big data, and establishing data acceptability. It also involves forming recommendations based on the analysis, and reporting on analysis findings.

BSBXCM401 Apply communication strategies in the workplace

This unit describes the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry.

SIRXECM002 Prepare digital content

This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.

SIRXMKT006 Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

Course requirements

There are no formal requirements for this Cert IV marketing and communication qualification. However, participants must be 18 years' old or over.

Eligible for Australian and New Zealand Residents and Citizens only.

Our modern online learning platform has been designed so that you can study anywhere, anytime. You will need to meet the following IT requirements to use or platform:

Desktop or laptop

  • Latest version of Chrome or Safari

  • Microsoft Office (2010 or higher)

  • Adobe PDF Reader

Mobile or tablet*

  • Latest version of Chrome or Safari

  • Latest version of Android

  • Latest version of iOS

* Students using a mobile or tablet will need to upload documents from a laptop or desktop or have a Dropbox account.

Frequently asked questions

We understand you need to fit study around your busy life. Our online learning platform is designed with this in mind, so you can study on any device, anywhere, anytime.

Here are answers to some frequently asked questions.

Read all FAQs

Q. How can I access trainer support?

You can access our dedicated trainer support using your choice of communication – online chat, email, phone call, or video chat.

Q. Do you help me find a job once I graduate?

At Swinburne Open Education, it’s not only about qualifications. We know you want to get a good job when you finish your studies, and our Careers Team will help you with valuable job-hunting skills such as CV writing and interview techniques. We are here to support you every step on the way. Our job finishes when yours starts.

Q. Can I pause my study if something in my life changes?

Self-paced learning gives you the flexibility to fit study around your life. We understand life doesn’t always go to plan. You can apply for extensions for up to 6 months (3 months per extension) if needed. See more details in our full FAQs.

Q. What if the course end up not being right for me?

If you are less than half way through your enrolment period and it’s not working out, you can opt-out of the second half and reduce your course fee liability to 50% of the total course fee. Refer to the Student Agreement for full terms and conditions.

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