Certificate IV in Marketing and Communication
Launch your marketing and communication career with the online BSB40820 Certificate IV in Marketing and Communication. Learn the fundamentals of marketing communication concepts and practices.
Course code: BSB40820
Delivery mode: Online
Course duration: 18 months
Qualification: Certificate IV
Eligibility: This course is not available to international students
Nationally recognised: Yes
Awarded by: Swinburne University of Technology
Assessments:
Online quizzes, including multiple choice and short answer questions
Portfolio of evidence, written reports & case studies
Video and audio role plays and demonstrations
Kickstart your marketing and communications career with a nationally recognised Certificate IV.
Gain the skills and knowledge to excel in marketing and communications with this nationally recognised Certificate IV in Marketing and Communication (BSB40820).
This online marketing course is designed to help you develop in-demand marketing and communications skills that are highly sought after by Australian and global employers.
You'll learn how to:
Coordinate marketing activities.
Analyse consumer behaviour.
Conduct market research.
Create digital content.
Develop social media strategies.
Present ideas and research effectively and more.
You will also improve your writing and critical thinking skills. Whether you’re looking to start a career in marketing and communications, upskill, or change career paths, this Cert IV marketing and communication will help you take the next step.
Enjoy the flexibility of online study at your own pace. Enrol to study marketing and communications online. Earn your Certificate IV with Swinburne Open Education.
This course is not available to International students.
Skills you'll learn
Digital marketing and social media platforms
Production of digital content, social media campaigns, blog articles and other marketing collateral
Consumer behaviour analysis and stakeholder management
Research, data analysis and presentation
Development and implementation of strategies
Critical thinking and problem solving.
Your career opportunities
Marketing and communications officer/coordinator
Digital marketing assistant/coordinator
Advertising account coordinator
Market research assistant
Junior marketing analyst
Start your marketing & communication career
Source: Career outcome information from Your Career (Jan 2025).
Why study Certificate IV in Marketing and Communication online
This marketing course is nationally recognised.
Gain in-demand marketing and communication skills valued by Australian and global employers.
Learn practical skills like market research, digital content creation, and social media strategy.
Our flexible online study lets you balance learning with your current role.
Study online with our world-class learning platform
Designed and delivered online so you can learn anywhere, anytime
Study on any device - desktop, tablet or mobile
Learn through regular trainer-lead online sessions and native content
Engage with your learning community through online forums and messages
Download your free online course guide
Enter your details and the Swinburne Open team will send you a free course guide with the info to get started. An Enrolment Consultant will be in touch to discuss your options and answer any questions you may have.
All fields are required. By downloading the Course Guide, you agree to our Privacy Policy and receiving email and other forms of communication from us. You can opt-out at any time.
Meet Your Instructor
Michelle Badato
Michelle is a marketing professional with over 10 years of experience in digital marketing and business. She specialises in digital engagement, content creation, and creative design. Having worked in industries like fitness, travel, and construction, she brings real-world insights that students can apply to their own careers.
With a Bachelor of Communications (Public Relations), a Diploma of Social Media Marketing, and a Cert IV in Training and Assessment, Michelle is dedicated to helping students gain the skills they need to succeed in marketing and communication.
Online course modules
Once you have enrolled in this course, you can access our online platform and start with the first module. You will need to complete a module and then the next module becomes available to you.
This online course contains 13 online modules, which have been designed to cover the following units of competency, including 6 core units and 6 elective units. This marketing communication course contains an introductory module.
Expand units below, to get an understanding of topics, objectives and time requirements.
BSBCMM411 Make presentations
This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.
BSBCRT412 Articulate, present and debate ideas
This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.
BSBMKG433 Undertake marketing activities
This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.
BSBMKG435 Analyse consumer behaviour
This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.
BSBMKG439 Develop and apply knowledge of communications industry
This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.
BSBWRT411 Write complex documents
This unit describes the skills and knowledge required to plan, draft and finalise complex documents.
BSBCRT411 Apply critical thinking to work practices
This unit describes the skills and knowledge required to use advanced-level critical thinking skills in a workplace context. This includes using methods of analysis, synthesis and evaluation.
BSBMKG442 Conduct e-marketing communications
This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.
BSBXBD403 Analyse big data
This unit describes the skills and knowledge required to analyse transactional and non-transactional big data in order to provide insights that are used in an organisation. It involves identifying trends and relationships within big data, and establishing data acceptability. It also involves forming recommendations based on the analysis, and reporting on analysis findings.
BSBXCM401 Apply communication strategies in the workplace
This unit describes the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry.
SIRXECM002 Prepare digital content
This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.
SIRXMKT006 Develop a social media strategy
This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.
Course requirements
Online study FAQs
We understand you need to fit study around your busy life. Our online learning platform is designed with this in mind, so you can study on any device, anywhere, anytime. Here are answers to some marketing communication frequently asked questions.
Read more FAQs
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