Certificate IV in Marketing and Communication Online

BSB40820
18 months
Online

Launch your marketing and communication career with the online BSB40820 Certificate IV in Marketing and Communication. Learn the fundamentals of marketing communication concepts and practices.

  • Course code: BSB40820

  • Delivery mode: Online

  • Course duration: 18 months

  • Qualification: Certificate IV

  • Eligibility: This course is not available to International students

  • Nationally recognised: Yes

  • Awarded by: Swinburne University of Technology

  • Assessments:

    • Online quizzes, including multiple choice and short answer questions

    • Portfolio of evidence, written reports & case studies

    • Video and audio role plays and demonstrations

Kickstart your marketing and communications career with a nationally recognised Certificate IV.

Learn the fundamentals of marketing communication concepts and practices in business with this Cert. IV in Marketing and Communication (BSB40820). This nationally recognised marketing qualification is designed to help you develop in-demand marketing and communications skills that are highly sought after by Australian and global employers.

Learn how to coordinate marketing activities, analyse consumer behaviour, carry out market research, create digital content, present ideas and research, develop social media strategies and more. You will also improve your overall skills in writing and critical thinking. This online course will equip you with the knowledge and skills to assist you to seek employment in a marketing and communication field, upskill or seek a career change.

Enjoy the flexibility of online study at your own pace. Enrol to study marketing and communications online. Earn your Certificate IV with Swinburne Open Education.

This course is not available to International students.

 

Skills you'll learn

  • Digital marketing and social media platforms

  • Production of digital content, social media campaigns, blog articles and other marketing collateral ​

  • Consumer behaviour analysis and stakeholder management​

  • Research, data analysis and presentation

  • Development and implementation​ of strategies

  • Critical thinking and problem solving​.

 

Your career opportunities

  • Marketing and communications officer​/coordinator

  • Digital marketing assistant/coordinator

  • Advertising account coordinator

  • Market research assistant

  • Junior marketing analyst​

Female marketing specialist presents marketing plan and ideas using coloured post-it notes on a whiteboard, in front of the team with laptops open on conference room table

 

Start your marketing & communication career

Source: Career outcome information from Your Career (Oct 2023).

 

Why study Certificate IV in Marketing and Communication online

  • This nationally recognised marketing qualification is designed to help you develop in-demand marketing and communications skills that are highly sought after by Australian and global employers.

  • Learn how to coordinate marketing activities, analyse consumer behaviour, carry out market research, create digital content, present ideas and research, develop social media strategies and more. 

  • Our flexible online study allows you to continue with your current role while you study.

a marketing communication manager discussing a campaign with a digital marketing staff

 

Study online with our world-class learning platform

  • Designed and delivered online so you can learn anywhere, anytime

  • Study on any device - desktop, tablet or mobile

  • Learn through regular trainer-lead online sessions and native content

  • Engage with your learning community through online forums and messages

 

Download your free online course guide

Enter your details and the Swinburne Open team will send you a free course guide with the info to get started. An Enrolment Consultant will be in touch to discuss your options and answer any questions you may have.

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Once you have enrolled in this course, you can access our online platform and start with the first module. You will need to complete a module and then the next module becomes available to you.

This online course contains 13 online modules, which have been designed to cover the following units of competency, including 6 core units and 6 elective units. This marketing and communication course contains an introductory module.

Expand units below, to get an understanding of topics, objectives and time requirements.

BSBCMM411
BSBCMM411 Make presentations

This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.

BSBCRT412
BSBCRT412 Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

BSBMKG433
BSBMKG433 Undertake marketing activities

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

BSBMKG435
BSBMKG435  Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

BSBMKG439
BSBMKG439 Develop and apply knowledge of communications industry

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

BSBWRT411
BSBWRT411 Write complex documents

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

BSBCRT411
BSBCRT411 Apply critical thinking to work practices

This unit describes the skills and knowledge required to use advanced-level critical thinking skills in a workplace context. This includes using methods of analysis, synthesis and evaluation.

BSBMKG442
BSBMKG442 Conduct e-marketing communications​

This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

BSBXBD403
BSBXBD403 Analyse big data

This unit describes the skills and knowledge required to analyse transactional and non-transactional big data in order to provide insights that are used in an organisation. It involves identifying trends and relationships within big data, and establishing data acceptability. It also involves forming recommendations based on the analysis, and reporting on analysis findings.

BSBXCM401
BSBXCM401 Apply communication strategies in the workplace

This unit describes the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry.

SIRXECM002
SIRXECM002 Prepare digital content

This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.

SIRXMKT006
SIRXMKT006 Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

 

Course requirements

There are no formal requirements for this Cert IV marketing and communication qualification. However, participants must be 18 years' old or over.

This course is not available to International students.

The Swinburne Open modern online learning platform has been designed so that you can study online anywhere, anytime. You will need to meet the following IT requirements to use our platform for this Certificate IV course:

Desktop or laptop

  • Latest version of Chrome or Safari

  • Microsoft Office (2010 or higher)

  • Adobe PDF Reader

Mobile or tablet*

  • Latest version of Chrome or Safari

  • Latest version of Android

  • Latest version of iOS

* Students using a mobile or tablet will need to upload documents from a laptop or desktop or have a Dropbox account.

 

Online study FAQs

We understand you need to fit study around your busy life. Our online learning platform is designed with this in mind, so you can study on any device, anywhere, anytime. Here are answers to some marketing communication frequently asked questions.

Read more FAQs

 

Marketing and communication, as covered in the Certificate IV in Marketing and Communication course, are distinct subjects. While they share some similarities, they serve different purposes.

Study in communications primarily involves the exchange of information and messages, often through various media and channels. This is covered in course modules such as "Develop and apply knowledge of communications industry" and "Prepare digital content."

In contrast, marketing focuses on promoting products or services using strategies like advertising, market research, and customer engagement. These are covered in modules like "Undertake marketing activities", "Conduct e-marketing communication" and "Develop a social media strategy".

There are many reasons to study marketing and communication.

First, there's a high demand for experts in these fields, which means lots of job opportunities.

Second, studying marketing and communication gives you a versatile skill set, including communications, problem-solving, and entrepreneurship. These are valuable in many different jobs and industries, making you a valuable asset in the job market.

Finally, in the digital age, these skills are crucial for personal and professional success online.

Yes, digital marketing jobs are in high demand in Australia. This is due to the growing shift of businesses towards digital marketing channels, online services and e-commerce.

According to the Australian Government's Labour Markets Insight website, marketing jobs are in high demand, with jobs prospects across advertising, marketing and digital marketing.

To start a career in digital marketing, consider studying a marketing course. A qualification like the Cert IV in Marketing and Communication covers important topics such as "Analysing Consumer Behavior", "E-marketing Communications" and "Social Media Strategy". These modules provide you with the basic knowledge and skills required for a marketing career.

The Job and Skills Australia website shows skilled Marketing Specialists are a priority across most Australian states and territories for 2023 and beyond. This type of work has above-average future demand.

Digital marketer salaries in Australia typically are between $70,000 to $85,000 AUD. Earnings can vary based on factors like experience, location, and job role. But with more experience and expertise, you can potentially earn more than $100,000 per year.

 

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