BSB40820 Certificate IV in Marketing and Communication

Qualification:  BSB40820 Certificate IV in Marketing and Communication
Duration:  12 months

BSB40820 Certificate IV in Marketing and Communication

Duration:  12 - 18 months

Kickstart your marketing and communications career with a nationally recognised Certificate IV.

Learn the fundamentals of marketing communication concepts and practices in business with this Cert. IV in Marketing and Communication (BSB40820). This nationally recognised marketing qualification is designed to help you develop in-demand marketing and communications skills that are highly sought after by Australian and global employers.

Learn how to coordinate marketing activities, analyse consumer behaviour, carry out market research, create digital content, present ideas and research, develop social media strategies and more. You will also improve your overall skills in writing and critical thinking. This online course will equip you with the knowledge and skills to assist you to seek employment in a marketing and communication field, upskill or seek a career change. Enjoy the flexibility of online study at your own pace. Enrol to study marketing and communications online. Earn your Certificate IV with Swinburne Open Education.


You will learn:

  • Digital marketing and social media platforms

  • Production of digital content, social media campaigns, blog articles and other marketing collateral ​

  • Consumer behaviour analysis and stakeholder management​

  • Research, data analysis and presentation

  • Development and implementation​ of strategies

  • Critical thinking and problem solving​.

Career options include:

  • Marketing and communications officer​/coordinator

  • Digital marketing assistant/coordinator

  • Advertising account coordinator

  • Market research assistant

  • Junior marketing analyst​.

Start your marketing & communication career

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88.4% Student Satisfaction

Percentage of course graduates who were satisfied with the training.

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67.8% Improved Their Career

Percentage of course graduates that started or expanded a business, landed on a new job, skilled up for a promotion or pay rise.

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$57,800 Salary

The middle of the range salary earned by course graduates starting their first full-time job after graduating.

Source: Statistics (accessed on 8 February 2022) from MySkills.gov.au .

This course contains 13 online modules, which have been designed to cover the following units of competency, including 6 core units and 6 elective units. This course contains an introductory module.

BSBCMM411 Make presentations

BSBCMM411

BSBCRT412 Articulate, present and debate ideas

BSBCRT412

BSBMKG433 Undertake marketing activities

BSBMKG433

BSBMKG435  Analyse consumer behaviour

BSBMKG435

BSBMKG439 Develop and apply knowledge of communications industry

BSBMKG439

BSBWRT411 Write complex documents

BSBWRT411

BSBCRT411 Apply critical thinking to work practices

BSBCRT411

BSBMKG442 Conduct e-marketing communications​

BSBMKG442

BSBXBD403 Analyse big data

BSBXBD403

BSBXCM401 Apply communication strategies in the workplace

BSBXCM401

SIRXECM002 Prepare digital content

SIRXECM002

SIRXMKT006 Develop a social media strategy

SIRXMKT006

Study online with our world-class learning platform

  • Designed and delivered online so you can learn anywhere, anytime

  • Study on any device - desktop, tablet or mobile

  • Learn through regular trainer-lead online sessions and native content

  • Engage with your learning community through online forums and messages

Download your free course guide

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Frequently asked questions

We understand you need to fit study around your busy life. Our online learning platform is designed with this in mind, so you can study on any device, anywhere, anytime.

Here are answers to some frequently asked questions.

Read all FAQs

Q.   How can I access trainer support?

You can access our dedicated trainer support using your choice of communication – online chat, email, phone call, or video chat.

Q. Do you help me find a job once I graduate?

At Swinburne Open Education, it’s not only about qualifications. We know you want to get a good job when you finish your studies, and our Careers Team will help you with valuable job-hunting skills such as CV writing and interview techniques. We are here to support you every step on the way. Our job finishes when yours starts.

Q. Can I pause my study if something in my life changes?

Self-paced learning gives you the flexibility to fit study around your life. We understand life doesn’t always go to plan. You can apply for extensions for up to 6 months (3 months per extension) if needed. See more details in our full FAQs.

Q. What if the course end up not being right for me?

If you are less than half way through your enrolment period and it’s not working out, you can opt-out of the second half and reduce your course fee liability to 50% of the total course fee. Refer to the Student Agreement for full terms and conditions.

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